Thursday, January 5, 2012

How You Can Create a Viral Infographics

Infographics are a good way to package interesting facts and information about a specific topic in ways that's fun to read. In plain text, people most likely wouldn't actually spend time to learn about a lot of facts. However in an exciting infographic format, it can definitely go viral.

Here's how to create viral infographics.

==> Looking for Helpful Facts

Start out with a topic you want to write about. Infographics can encompass virtually any topic, from the frivolous (e.g. little known information about beer) to the serious (e.g. why did the housing bubble crash?)

Use Google, Wikipedia and your local library to uncover as many little-known facts about the topic as you can.

If you wish, you can even seek to piece all the facts together to form a report. Or, you can just squeeze facts together and have generally a factual infographic.

==> Constructing the Infographic

Adobe Illustrator is likely to be the most common application for constructing infographics. Illustrator was made for creating things like infographics which are generally lines.

Although you may use programs like Photoshop or GIMP to construct your infographic, you're looking at a lot more work. That is because these programs were designed to handle pictures as opposed to lines.

In technical terms, Illustrator is vector based (lines), while Photoshop is raster based (pixels). Creating an infographic is primarily lines and text, which is considerably faster in Illustrator.

==> Incorporating Graphics

One of the things that makes infographics truly fun to read is the graphics.

Use things like pie charts, photos of what you're sharing and even hand illustrations if you possess artistic capability to really spice things up.

==> Adding a Dose of Personality

While strictly informational infographics can go viral if you have really got some surprising facts, your odds of having your infographic to spread go up greatly if you just add a bit of character.

Add some humor. Make fun of something in your infographic. Do something intriguing, or make use of funny or astonishing photos.

Add some personality. Add emotion to the infographic.

==> Getting Distribution

Infographics often spread well on sites like Digg, Reddit and StumbleUpon. Post your infographic on these sites and hang around to reply to any responses.

Publish your infographic to your list and/or blog. If you aren't already writing a blog and you mean to keep making infographics, you should probably consider creating one so your viewers can follow your work.

Keep in mind that don't assume all infographic will spread. But when you create five excellent infographics, it's likely that one or two will spread like a wild fire. When one of these will take off within the social networks, the traffic surge can be positively massive.

Other sites on Viral Marketing Campaigns

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