The Basic Principles of Good Content Structure

==> The Introduction

The very first sentence of any article should be thoroughly crafted to capture attention. People should quickly be able to grasp what the idea of the article is just by simply reading the first sentence.

Also, the first paragraph need to elaborate on the first sentence and get people excited about reading the rest of the content.

==> Make Them Aware What to Expect

Before jumping into the meat of the content, let them know what to expect in the rest of the content.

This is as detailed as "we'll cover X, Y and Z now" to as simple as "here's how to do X."

The most important thing is to prepare people to get whatever you are going to discuss.

==> Main Talking Issues

Move through each of your talking points, one at a time.

Be sure to separate your content into easily digestible pieces. Don't simply write a 500-word article from top to bottom, but break it up into subsections and subheads.

Also ensure that you word as much of your content in "what's in it for you" terms. Users should think that you are speaking directly to them.

It often helps to present various solutions, angles or opinions in your main points. If you're speaking about investing for example, give them a few different strategies they could use.

Provide examples. The more theoretical your article is, the less likely they are to remember it a few weeks from now. Examples help take something that's theoretical and transform it into something more tangible. People are much more likely to remember an example demonstrating a principle than just the theory.

==> The Conclusion

The last part of your article is the conclusion. The conclusion should sum up everything you just wrote about, plus probably reiterate the most crucial point.

Occasionally it's best to leave the user with a concrete piece of action they can immediate take at the end of the conclusion. Other times, the conclusion just wraps up the whole article very well.

If you are promoting a product, the conclusion is where you want to put your call to action. Notify people exactly what it is you want them to do. Be assertive and be sure to recap all the primary benefits to them taking action now rather than later.

These are the principal parts of excellent content structure. Following this structure will help give your users a very good sense of what to anticipate from your article and keep them interested as they're reading. It'll also make it simpler for you to arrange your thinking into a coherent chronological order before you start writing.

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