With regards to making a sell using your autoresponder, follow-up messages are important. Most website visitors won’t buy on the first visit; it usually takes over 6 or 7 visits before they decide to buy. To have them interested and eventually make the sale, you’ll have to come up with some innovative yet interesting follow up messages.
When you begin writing your message, you’ll have to come up with compelling headlines. Compelling headlines will attract focus from readers, which makes them feel excited to read all of your message. If you send a message with a poor headline, chances are that your readers will just glance over the email and not pay much focus on it in any way.
You can also grab attention from your readers by sending them personalized messages with their names and other details. There are several autoresponders that personalize messages through the insertion of codes. When you send a message out, the code is replaced with the personal information of the subscriber. When receiving the email, the reader will see his or her personal information instead of the code.
The first message that you send out is normally an introduction message. This message should be geared towards giving readers what to expect from your messages. You can also point out details about your company and your products also. Your introduction message is vital, as it sets the pace for the messages that follow.
When you send out your second message, you should inform readers about your products and services. Make sure that you explain what your products do and how your readers can benefit from using them. Then, in the messages that follow, you should put added emphasis on your services and products. You should be trying to convince readers that they simply must have your products and that your products are a cut above the rest.
To ensure that you get a sale, it is best to include comparisons between what you offer and what competitors offer. This way, you’ll show potential customers that you are indeed the best, with the best features and the best prices. Once you have a few happy customers, you’ll begin to build up your credibility. If a customer is happy, he will let you and others know. Once a customer has praised your products, you can add it to a testimonial and send it out in a future follow up message.
When you end a message, ensure that you leave a teaser for the next message. By doing this, your customers will look forward to having your next message. You should also carefully weave in messages with regards to your contact and order information too, so readers can put an order without any problems. If you place some time and thought into your follow up messages - you’ll start accumulating customers and sales in no time at all.
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