To keep a successful business website, you should keep your visitors coming back. If you don't offer them something to return to, then chances are they will not. You need content on your website that does not only interests them, but also changes regularly.
1) Articles- Articles present your visitor something to read. Undoubtedly, sometime in the future, you customer will have a question, or would like more information about the product or service that they received from your business. If the articles refer to your business and the products and services that you give, then they should be able to access the information.
You don't necessary have to write these articles yourself.
You can publish information about your products from the package, or makers website.
There are several article directories online that offer good, quality content at no cost to you. It is so simple as visiting the directories, searching for articles that fit your business, and then copying them into your website. You are only required to give a link back to the original authors website.
2) Contests- Who does not want to win something? By offering contests (especially if they change frequently) gives your visitors something to come back for. When the visitor signs up for the contest you may also want to include a link to your newsletter.
The key is to change the contest frequently, whether it be weekly, monthly, or semi-annually. Just remember, the more you change your contest the more times your visitors will come back to your site.
3) Coupons and Discounts- You may want to provide coupons or discounts for your previous clients to entice them to return to your website.
You can use the coupons a number of ways. A few ideas are:
-A buy one get one free.
-A specific percent discount (such as 10%)
-Free or discounted shipping
Discounts are easy to administer, provided you have a shopping cart. The typical way discounts are given is by code. A code word such as “springtime” allows customers with the code word to receive a discount.
Alternately, you may want to provide a printable coupon on your, and accept it at your physical location.
4) Forums- Forums provide something which everybody desires: conversation. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, may it be to ask a question when assistance is needed or to keep up on a discussion.
You can host your forum from your site, or choose to use a third party forum, whatever your prefer. Both have their positives and negatives, it just comes down to what is best for your business.
5)Blog-- Believe It or not, people are intrigued in what you have to say! A blog will not only let you update your clients on your business and life, but it also offers you a great opportunity to add those much needed keywords to your website.
There are a number of free applications available that make blogging easy.
6)Newsletter- A newsletter is one of the best ways to keep your visitors coming back time and time again.
You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.
Again you do not have to write all the content yourself. Using free article directories will trim the time it takes to put a newsletter together in half.
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How To Start A Website
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